Choose a meaningful audience
Use the relationship, interest, or customer stage to decide who belongs in the campaign—and who does not.
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WhatsApp Broadcast
One campaign. A reason for every recipient.
A product launch, an invitation, an important update. Give each WhatsApp campaign a clear purpose—and send it to the people it matters to.
Build your campaign around the audience, the message, and what happens after someone replies.
Campaign planning board
Illustrative preview
Draft campaign
Product launch
AudienceProduct-news subscribers
PurposeIntroduce the collection
MessageOne relevant update
Next stepExplore or ask a question
Example only · not a connected product screen.
Relevance before reach
A bigger list is not a better strategy.
Start with relevance. Every recipient should have a clear reason to receive the campaign.
Make one next step obvious
A focused message should make it easy to explore, reply, register, or ask for help without competing instructions.
02Prepare for the conversation
A broadcast can start a discussion. Decide who will handle replies before the campaign reaches customers.
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Campaigns in context
Explore a campaign brief
Select a campaign type to see how the audience, message, and next step fit together. These are planning examples, not messages being sent.
Browser-only demo. No data is saved or sent.
Sample campaign brief
Audience
Customers who asked for product news
Next stepShow the relevant collection and route product questions to the team.
From idea to follow-through
Plan the whole campaign, not just the send.
01
Audience selection
A campaign begins with a useful segment, not an indiscriminate contact list.
- Define who the message is for
- Exclude irrelevant or opted-out contacts
- Review contact quality before sending
02
Message preparation
Write a short message that gives the recipient a reason to act.
- Lead with the relevant update
- Check personalization values
- Review the destination and call to action
03
Timing and follow-through
Consider the recipient’s context and your team’s capacity to respond.
- Choose a suitable delivery window
- Assign ownership for incoming replies
- Set a stopping point for follow-ups
A practical starting point
Give every campaign a clear beginning and end.
Define the outcome
Decide what a useful customer response looks like.
Review the audience
Check relevance, permissions, and exclusions.
Check the message
Confirm content, required approvals, links, and next steps.
Review what happened
Look at available delivery and response signals before planning another send.
Responsible messaging
Permission is part of the campaign.
Use appropriate messaging permissions and respect requests to stop. Check the current WhatsApp requirements and your account’s eligibility before launch. No tool can guarantee delivery or freedom from account restrictions.
- Do not treat a purchased list as an engaged audience.
- Do not promise unlimited sending or guaranteed open rates.
- Give replies an owner and opt-outs a clear process.
WhatsApp Broadcast FAQs
Before your next campaign.
Understand the purpose, audience, and limits of broadcast messaging.
01What is a WhatsApp broadcast?
A broadcast is a campaign message prepared for a selected audience. It is different from a group conversation: the campaign is designed to reach recipients individually.
02How is broadcasting different from automation?
Broadcasting starts with a campaign and its audience. Automation starts with an event or condition and follows a sequence. They can complement one another, but serve different planning needs.
03Can I send the same message to every contact?
Relevance and permission should guide selection. Exclude contacts who should not receive the message, and check applicable messaging requirements before sending.
04Do I need message approval?
Requirements depend on the messaging setup and applicable WhatsApp rules. Confirm the template and approval requirements for your intended campaign before launch.
05Can delivery or engagement be guaranteed?
No. Delivery and responses depend on multiple factors, including recipient availability, message relevance, account conditions, and platform requirements.
06What should I review after a campaign?
Review the available delivery, response, and outcome data. Distinguish an attempted send from delivery and a customer reply from a completed business goal.
07Does this page send broadcasts?
No. The selector is a browser-only campaign planning preview. It does not connect to WhatsApp, upload contacts, or send messages.
Make the message worth receiving.
Start with the audience. Make the next step matter.
Choose a relevant audience, a focused message, and a plan for the response.
