Reach Customers on a Familiar Platform
Communicate with customers through a channel they already use every day.
WHATSAPP BUSINESS API
Connect Your Business With The Official WhatsApp Business API
Turn WhatsApp into a powerful channel for customer conversations, marketing, sales, and support. Connect your business with the official WhatsApp Business API and manage messages, automation, broadcasts, templates, customer conversations, and lead follow-ups from one platform.
🟢 WhatsApp Business API
● Connected
Hi! Can I learn more about your services? 👋
Absolutely! How can we help you today?
I want to book a demo.
Great! Our team can help you get started. ✨
🎉 Campaign ready
Broadcast to your audience
Broadcast to your audience
✅ New lead captured
Customer journey started
Customer journey started
✓ Send WhatsApp messages at scale
✓ Automate customer conversations
✓ Create WhatsApp chatbots
✓ Send broadcast campaigns
✓ Manage approved message templates
✓ Capture and qualify leads
BUILT FOR MODERN BUSINESSES
WhatsApp Business API Built for Modern Businesses
The WhatsApp Business API gives businesses the infrastructure they need to communicate with customers at scale. Unlike the regular WhatsApp Business App, the WhatsApp Business API can connect with software platforms, CRMs, automation systems, chatbots, and other business tools.
Send WhatsApp messages at scale
Automate customer conversations
Create WhatsApp chatbots
Send broadcast campaigns
Manage approved message templates
Capture and qualify leads
Handle customer support conversations
Manage multiple agents
Track campaign performance
Connect WhatsApp with your business systems
FEATURE COMPARISON
WhatsApp Business API vs WhatsApp Business App
Choosing between the WhatsApp Business App and the WhatsApp Business API depends on how your business communicates with customers.
| Feature | WhatsApp Business API | WhatsApp Business App |
|---|---|---|
| Automated messaging | ✓ | Limited |
| WhatsApp API integration | ✓ | ✕ |
| Business automation | ✓ | Limited |
| Chatbots | ✓ | Limited |
| Broadcast campaigns | ✓ | Limited |
| Multiple team members | ✓ | Limited |
| CRM integration | ✓ | ✕ |
| Campaign analytics | ✓ | Limited |
| WhatsApp Forms & flows | ✓ | Limited |
| Advanced customer management | ✓ | Limited |
| Developer/API access | ✓ | ✕ |
CAPABILITIES
What Can You Do With WhatsApp Business API?
CAPABILITY 01
Send WhatsApp Messages Automatically
Use the WhatsApp API to send messages based on customer actions, enquiries, purchases, appointments, or other business events.
✓ Order confirmations
✓ Appointment reminders
✓ Payment updates
✓ Booking confirmations
✓ Lead follow-ups
✓ Customer notifications
✓ Service updates
✓ Important business alerts
CAPABILITY 02
Run WhatsApp Broadcast Campaigns
Reach customers with targeted WhatsApp campaigns using approved message templates.
Segment your contacts and send relevant messages to the right audience.
✓ New product launches
✓ Offers and promotions
✓ Event announcements
✓ Lead follow-ups
✓ Customer re-engagement
✓ Service updates
✓ Educational campaigns
CAPABILITY 03
Build WhatsApp Chatbots
Create automated WhatsApp conversations that can answer common questions, collect customer information, qualify leads, and guide users toward the next step.
✓ FAQs
✓ Product enquiries
✓ Course enquiries
✓ Appointment booking
✓ Lead qualification
✓ Customer support
✓ Sales enquiries
✓ Form collection
CAPABILITY 04
Manage Customer Conversations
Bring customer conversations into one organized workspace.
✓ View incoming messages
✓ Assign conversations to agents
✓ Respond to customers
✓ Track conversation history
✓ Transfer conversations between agents
✓ Manage customer information
✓ Follow up with leads
CAPABILITY 05
Create WhatsApp Forms and Flows
Collect structured information directly through WhatsApp.
Turn WhatsApp conversations into structured leads that your team can follow up with.
✓ Name
✓ Phone number
✓ Email
✓ Product interest
✓ Course interest
✓ Appointment details
✓ Customer requirements
CAPABILITY 06
Track Campaign Performance
Understand how your WhatsApp campaigns are performing from a centralized dashboard.
Use these insights to improve your future campaigns.
✓ Messages sent
✓ Delivery
✓ Reads
✓ Clicks
✓ Responses
✓ Failed messages
✓ Campaign performance
WHATSAPP BUSINESS API PRICING
Understand WhatsApp API Pricing Before You Start
Pricing that fits the way you communicate
WhatsApp Business API pricing is different from the pricing of the WhatsApp Business App.
Your overall cost can depend on factors such as the type of WhatsApp conversation, Meta's applicable messaging charges, message volume, and the platform or services you use alongside the API.
With our platform, you can manage your WhatsApp communication, automation, campaigns, and customer conversations from one place.
View Pricing ↗Is WhatsApp Business API free?
The WhatsApp Business API itself is not the same as using the free WhatsApp Business App. Applicable Meta messaging charges may apply depending on your usage and current Meta pricing policies.
Is WhatsApp API free to use?
There may be no traditional software-style license fee for the API itself, but businesses can incur Meta messaging charges and platform/service costs depending on their setup and usage.
How much does WhatsApp Business API cost?
The total cost depends on your messaging usage, applicable Meta charges, and the platform plan you choose.
WHATSAPP CLOUD API
Connect Directly With the WhatsApp Cloud API
The WhatsApp Cloud API provides businesses with an API-based way to communicate with customers through WhatsApp.
👤
Customer
→
Customer
💬
WhatsApp
→
⚙️
API
→
API
📱
Velflw
→
Velflw
⚡
Automation
→
Automation
👥
Business Team
Business Team
This allows your business to automate conversations while still giving your team control when human assistance is required.
WHATSAPP API INTEGRATION
Connect WhatsApp With Your Existing Business Tools
Your WhatsApp communication shouldn't operate separately from the rest of your business.
Use WhatsApp API integration to connect your communication workflows with your existing systems.
Use API-based workflows to move customer information between systems and automate repetitive tasks.
🗂️
✓ CRM systems
🎯
✓ Lead management platforms
🛍️
✓ E-commerce platforms
🌐
✓ Websites
💻
✓ Internal business software
📣
✓ Marketing platforms
🔔
✓ Webhooks
🧩
✓ Custom applications
BUSINESS BENEFITS
Turn WhatsApp Into a Complete Customer Communication Channel
Automate Repetitive Conversations
Reduce manual work by automating FAQs, lead qualification, notifications, and follow-ups.
Capture More Leads
Use WhatsApp conversations and forms to collect customer information and turn enquiries into structured leads.
Improve Customer Support
Give customers faster responses while allowing your team to take over when human assistance is required.
Run Targeted Campaigns
Use contact segmentation and approved templates to create more relevant WhatsApp campaigns.
Measure Your Results
Track campaign and conversation performance to understand what is working and where you can improve.
ONE PLATFORM FOR YOUR WHATSAPP OPERATIONS
Everything You Need to Manage WhatsApp in One Place
AI Bots
Build AI-powered assistants that can answer customer questions and provide automated support.
Live Chat
Allow your support and sales team to manage customer conversations from one workspace.
Contacts
Store and organize your WhatsApp contacts with relevant customer information.
Templates
Create and manage approved WhatsApp message templates.
Broadcasting
Create targeted broadcast campaigns and communicate with customer segments.
Campaigns
Plan, launch, and monitor WhatsApp campaigns.
Analytics
Understand your messaging and campaign performance.
Agents
Manage team members and assign customer conversations.
WhatsApp Forms
Collect structured customer information directly through WhatsApp.
Developer Tools
Use APIs and webhooks to connect your WhatsApp workflows with your own applications.
WHATSAPP API + AI + AUTOMATION + CRM + BROADCASTING + LIVE CHAT + ANALYTICS
More Than Just WhatsApp API
The WhatsApp API is the foundation. Your business needs more than an API connection to turn conversations into results.
Manage your complete WhatsApp customer journey from one platform instead of switching between multiple tools.
💬
HOW IT WORKS
Get Started in a Few Simple Steps
01
Connect Your Business
Connect your WhatsApp Business account and business assets.
02
Connect Your Phone Number
Add and configure the WhatsApp phone number you want to use for business communication.
03
Create Your Templates
Create message templates for notifications, marketing campaigns, and other approved business communications.
04
Build Your Automation
Create bots, workflows, forms, campaigns, and automated customer journeys.
05
Start Communicating
Send messages, manage customer conversations, run campaigns, and provide automated support from one platform.
Use cases
Built for businesses across industries
Education
Automate student enquiries, course info, admissions, and counsellor follow-ups.
Healthcare
Manage appointment enquiries, reminders, and patient communication.
Real Estate
Capture property enquiries, qualify prospects, and automate follow-ups.
E-commerce
Send order updates, notifications, product campaigns, and promotions.
Financial Services
Automate customer notifications, reminders, and support workflows.
Travel & Hospitality
Manage booking enquiries, confirmations, and customer support.
Service Businesses
Capture leads, automate enquiries, and schedule appointments.
WHATSAPP BUSINESS API FAQS
WhatsApp Business API FAQs
01What is WhatsApp Business API?
WhatsApp Business API is a business communication interface that allows companies to connect WhatsApp with software, automation systems, CRMs, customer support tools, and other business applications.
02What is the difference between WhatsApp API and WhatsApp Business API?
WhatsApp API and WhatsApp Business API are commonly used to refer to the business-facing API infrastructure that allows companies to communicate with customers programmatically through WhatsApp.
03What is WhatsApp Cloud API?
WhatsApp Cloud API is Meta's cloud-hosted API solution that allows businesses and platforms to integrate WhatsApp messaging into their applications and business systems.
04Can I use WhatsApp API to send messages?
Yes. Businesses can use the WhatsApp API to send approved messages and other supported message types based on WhatsApp's applicable policies and requirements.
05Can I automate WhatsApp messages?
Yes. WhatsApp Business API can be connected with automation workflows to trigger supported messages based on customer actions, business events, or predefined workflows.
06Can I send WhatsApp broadcasts using the API?
Yes, businesses can use approved WhatsApp message templates and supported campaign workflows to communicate with customer audiences at scale, subject to applicable WhatsApp policies and messaging requirements.
07Can I connect WhatsApp API with my CRM?
Yes. WhatsApp API integration can connect your WhatsApp communication with CRM and other business systems using APIs, webhooks, or supported integrations.
08Can I create a WhatsApp chatbot using the API?
Yes. The API can be used as the messaging layer for automated chatbot experiences. Your chatbot logic can handle customer questions, collect information, qualify leads, and route conversations to your team.
09Can I manage multiple agents?
Yes. A WhatsApp Business API platform can allow multiple team members to manage customer conversations, depending on the platform's features and configuration.
10Do I need technical knowledge to use WhatsApp Business API?
The API itself is designed for software integration, but a platform with a visual interface can simplify setup and allow businesses to use WhatsApp automation without building everything from scratch.
11How much does WhatsApp Business API pricing depend on?
WhatsApp Business API pricing can depend on Meta's applicable messaging charges, message usage, conversation/message category, and the additional platform services you use.
12Is WhatsApp Business API better than WhatsApp Business App?
For businesses that need automation, API integrations, chatbots, team workflows, campaign management, analytics, and scalable communication, the WhatsApp Business API provides capabilities beyond the standard WhatsApp Business App.
READY TO CONNECT YOUR BUSINESS WITH WHATSAPP?
Start Using WhatsApp as a Sales, Marketing & Support Channel.
Connect your business with the official WhatsApp API and manage conversations, broadcasts, automation, AI bots, customer support, and campaigns from one platform.
Start your WhatsApp journey today.