WhatsApp Business API

Turn every chat into abusiness channel thatscales

Connect your business with the official WhatsApp Business API and manage messages, automation, broadcasts, templates, customer conversations, and lead follow-ups — all from one platform.

Get Started Free → Book a Demo ↗

✓ Built to connect with your CRM, chatbots & automations

Business professionals collaborating on customer conversations

✓ Order confirmed

▣ Appointment reminder

♙ Lead captured

ϟ Automated reply

⌁ Broadcast sent

✦ WHATSAPP API

✦ AI

✦ AUTOMATION

✦ CRM

✦ BROADCASTING

✦ LIVE CHAT

✦ ANALYTICS

✦ WHATSAPP API

✦ AI

✦ AUTOMATION

✦ CRM

✦ BROADCASTING

✦ LIVE CHAT

✦ ANALYTICS

Built for modern businesses

Infrastructure to talk to customers at scale

Unlike the regular WhatsApp Business App, the WhatsApp Business API connects with software platforms, CRMs, automation systems, and chatbots — so conversations plug directly into how your business runs.

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Send WhatsApp messages at scale

Reach thousands of customers through the same channel they already check every day.

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Automate customer conversations

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Create WhatsApp chatbots

🗂️

Manage approved message templates

🎯

Capture and qualify leads

🎧

Handle customer support conversations

👥

Manage multiple agents

📊

Track campaign performance

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Connect WhatsApp with your business systems

Feature comparison

WhatsApp Business API vs WhatsApp Business App

Choosing between the two depends on how your business needs to communicate with customers.

Feature	Business API	Business App
Automated messaging	✓	Limited
WhatsApp API integration	✓	—
Business automation	✓	Limited
Chatbots	✓	Limited
Broadcast campaigns	✓	Limited
Multiple team members	✓	Limited
CRM integration	✓	—
Campaign analytics	✓	Limited
WhatsApp forms & flows	✓	Limited
Advanced customer management	✓	Limited
Developer / API access	✓	—

Get WhatsApp Business API →

Capabilities

What can you do with WhatsApp Business API?

Messages

Send WhatsApp messages automatically

Trigger messages based on customer actions, enquiries, purchases, appointments, or other business events.

Order confirmations

Appointment reminders

Payment updates

Booking confirmations

Lead follow-ups

Customer notifications

Service updates

Important business alerts

Broadcasts

Run WhatsApp broadcast campaigns

Reach customers with targeted campaigns using approved message templates, segmented by audience.

New product launches

Offers & promotions

Event announcements

Lead follow-ups

Customer re-engagement

Service updates

Educational campaigns

Chatbots

Build WhatsApp chatbots

Create automated conversations that answer common questions, collect information, and guide customers to the next step.

FAQs

Product enquiries

Course enquiries

Appointment booking

Lead qualification

Customer support

Sales enquiries

Form collection

Conversations

Manage customer conversations

Bring every conversation into one organized workspace your whole team can work from.

View incoming messages

Assign conversations to agents

Respond to customers

Track conversation history

Transfer between agents

Manage customer information

Follow up with leads

Forms & flows

Create WhatsApp forms and flows

Collect structured information directly inside a WhatsApp conversation, no separate landing page needed.

Name

Phone number

Product interest

Course interest

Appointment details

Customer requirements

Performance

Track campaign performance

Understand how your WhatsApp campaigns are performing from a centralized dashboard.

Messages sent

Delivery

Reads

Clicks

Responses

Failed messages

Campaign performance

WhatsApp Business API pricing

Understand WhatsApp API pricing before you start

WhatsApp Business API pricing is different from the pricing of the WhatsApp Business App.

Your overall cost can depend on the type of WhatsApp conversation, Meta's applicable messaging charges, message volume, and the platform or services you use alongside the API.

With our platform, you can manage your WhatsApp communication, automation, campaigns, and customer conversations from one place.

View Pricing →

Is WhatsApp Business API free?

The API itself is not the same as the free WhatsApp Business App. Applicable Meta messaging charges may apply depending on your usage and current Meta pricing policies.

Is WhatsApp API free to use?

There may be no traditional license fee for the API itself, but businesses can incur Meta messaging charges and platform/service costs depending on setup and usage.

How much does it cost?

Total cost depends on your messaging usage, applicable Meta charges, and the platform plan you choose.

WhatsApp Cloud API

Connect directly with the WhatsApp Cloud API

An API-based way to communicate with customers through WhatsApp — automated when possible, human when it matters.

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Customer

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💬

→

⚙️

API

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📱

Velflw

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⚡

Automation

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👥

Business Team

This allows your business to automate conversations while still giving your team control when human assistance is required.

WhatsApp API integration

Connect WhatsApp with your existing business tools

Your WhatsApp communication shouldn't operate separately from the rest of your business.

Use WhatsApp API integration to connect your communication workflows with your existing systems, move customer information between systems, and automate repetitive tasks.

🗃️ CRM systems

🎯 Lead management

🛒 E-commerce platforms

🌐 Websites

💻 Internal software

📣 Marketing platforms

🔔 Webhooks

🧩 Custom applications

Business benefits

Turn WhatsApp into a complete customer communication channel

📱

Reach customers on a familiar platform

Communicate through a channel customers already use every day.

⚡

Automate repetitive conversations

Reduce manual work by automating FAQs, lead qualification, notifications, and follow-ups.

🎯

Capture more leads

Use conversations and forms to collect customer information and turn enquiries into structured leads.

💬

Improve customer support

Give customers faster responses while letting your team step in when it matters.

📣

Run targeted campaigns

Use contact segmentation and approved templates for more relevant campaigns.

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Measure your results

Track campaign and conversation performance to see what's working.

One platform for your WhatsApp operations

Everything you need to manage WhatsApp in one place

🤖

AI Bots

Automated assistants that answer questions and provide support.

💬

Live Chat

Manage customer conversations from one workspace.

👥

Contacts

Store and organize WhatsApp contacts with customer information.

🗂️

Templates

Create and manage approved WhatsApp message templates.

📣

Broadcasting

Create targeted campaigns for customer segments.

🚀

Campaigns

Plan, launch, and monitor WhatsApp campaigns.

📊

Analytics

Understand messaging and campaign performance.

🎧

Agents

Manage team members and assign conversations.

📋

WhatsApp Forms

Collect structured customer information directly through WhatsApp.

🛠️

Developer Tools

APIs and webhooks to connect WhatsApp with your own applications.

WHATSAPP API + AI + AUTOMATION + CRM + BROADCASTING + LIVE CHAT + ANALYTICS

More than just WhatsApp API

The WhatsApp API is the foundation. Your business needs more than an API connection to turn conversations into results — manage your complete WhatsApp customer journey from one platform instead of switching between tools.

How it works

Get started in a few simple steps

Connect Your Business

Connect your WhatsApp Business account and business assets.

Connect Your Phone Number

Add and configure the number you want to use for business communication.

Create Your Templates

Build message templates for notifications, marketing, and other approved communications.

Build Your Automation

Create bots, workflows, forms, campaigns, and automated customer journeys.

Start Communicating

Send messages, manage conversations, run campaigns, and support customers — all in one platform.

Video Tutorials

See Velflw in Action

Watch our step-by-step video guides to get started with Velflw and explore WhatsApp Business API.

Getting Started

Signup & Account Setup Tutorial

Watch Tutorial

Platform Guide

WhatsApp Business API Tutorial

Watch Tutorial

Use cases

Built for businesses across industries

Education

Automate student enquiries, course info, admissions, and counsellor follow-ups.

Healthcare

Manage appointment enquiries, reminders, and patient communication.

Real Estate

Capture property enquiries, qualify prospects, and automate follow-ups.

E-commerce

Send order updates, notifications, product campaigns, and promotions.

Financial Services

Automate customer notifications, reminders, and support workflows.

Travel & Hospitality

Manage booking enquiries, confirmations, and customer support.

Service Businesses

Capture leads, automate enquiries, and schedule appointments.

FAQs

WhatsApp Business API FAQs

01What is WhatsApp Business API?

A business communication interface that lets companies connect WhatsApp with software, automation systems, CRMs, customer support tools, and other business applications.

02What's the difference between WhatsApp API and WhatsApp Business API?

Both terms are commonly used to refer to the business-facing API infrastructure that lets companies communicate with customers programmatically through WhatsApp.

03What is WhatsApp Cloud API?

Meta's cloud-hosted API solution that allows businesses and platforms to integrate WhatsApp messaging into their applications and systems.

04Can I use WhatsApp API to send messages?

Yes. Businesses can send approved messages and other supported message types based on WhatsApp's applicable policies and requirements.

05Can I automate WhatsApp messages?

Yes. WhatsApp Business API can connect with automation workflows to trigger supported messages based on customer actions or predefined workflows.

06Can I send WhatsApp broadcasts using the API?

Yes, using approved WhatsApp message templates and supported campaign workflows, subject to applicable WhatsApp policies and messaging requirements.

07Can I connect WhatsApp API with my CRM?

Yes. WhatsApp API integration can connect your WhatsApp communication with CRM and other systems via APIs, webhooks, or supported integrations.

08Can I create a WhatsApp chatbot using the API?

Yes. The API can act as the messaging layer for automated chatbot experiences that handle questions, collect information, and route conversations to your team.

09Can I manage multiple agents?

Yes. A WhatsApp Business API platform can allow multiple team members to manage conversations, depending on its features and configuration.

10Do I need technical knowledge to use it?

The API is designed for software integration, but a platform with a visual interface can simplify setup so you don't have to build everything from scratch.

11What does pricing depend on?

WhatsApp Business API pricing can depend on Meta's applicable messaging charges, message usage, conversation category, and the platform services you use.

12Is the API better than the Business App?

For businesses that need automation, integrations, chatbots, team workflows, campaign management, analytics, and scalable communication — yes, it goes beyond the standard app.

Ready to connect your business with WhatsApp?

Start using WhatsApp as a sales, marketing & support channel

Connect your business with the official WhatsApp API and manage conversations, broadcasts, automation, AI bots, customer support, and campaigns from one platform.

Get Started Free → Book a Demo ↗